Predict your campaign
ad impressions in seconds.
The ShiftForward Ad Forecaster truthfully measures inventory availability,
tackling both unreliable forecasts and unsold inventory.
It is the ideal tool to shun overselling and under-delivering, allowing for a flawless ad planning strategy.
Why do you need ad inventory forecasting?
Higher yields
come from guaranteed delivery campaigns
Safer planning
for ensuring agencies’ and advertisers’ budget and goals are met
Delivering on a promise
for inventory owners to commit to trustworthy campaign volumes
Understand the present
Understand the present
Do you know how your running campaigns will actually deliver against their goals? Or will it be too late before you can correct their course?Act on it as it happens.
Plan the future
Plan the future
How much time does your sales team take to answer a proposal? How long does it take for them to know the ad inventory available for a custom campaign?Discover true availability within seconds.
Why go with the Ad Forecaster?
The growth of data available for campaign targeting makes traditional forecasting methods obsolete.
Spreadsheets or standard ad server forecasting tools are no longer able to produce reliable forecasts because they look at at aggregated counts, a limited set of variables and don’t allow for ad ops own insights to be taken into account.
The more data overlaps, the more inaccurate these approaches become, and this is only exacerbated by the increased use of 3rd-party data targeting, frequency capping and booking complexity.
The Ad Forecaster, on the other hand, works at individual users and ad requests level, making for trusworthy ad inventory predictions.
The Ad Forecaster frees you from the blur of standard solutions,
making for a smooth and dependable ad planning strategy.
For Whom
For Publishers
Premium publishers and networks are the first to suffer from unreliable forecasting as soon as they start overlaying data with their inventory, which they are compelled to do in order to increase the value of their inventory.
For Exchanges, SSPs and DSPs
The “automated channels” are already data-driven but have been focused on RTB and performance. In order to grow their service offering with guaranteed campaign delivery they require accurate and scalable forecasting engines.
For Ad Servers
Ad Server providers require a forecasting engine capable of using all the data their clients are throwing at it, or risk being replaced by another provider who does.
How
The Ad Forecaster sits at the center of your Online Advertising Platform, answering questions from your campaign management GUI/Services when they require the knowledge of how many unique users and ad impressions are available for a campaign.
Intelligent future
Future inventory is predicted based on how sections and segments grow or shrink and how they vary with the hour, week, day, month and season. New inventory sources are available in 24 hours, automatically detected and forecasted based on as little as one day of traffic.
Simulation-based forecast
Simulating millions of browsers hitting your ad decision logic is the most accurate way for predicting availability, as it ensures all variables and campaigns are taken into account.
Features
Progressive forecasting
First results within seconds, further results with increased accuracy
Adaptive decision engine
Customized to mirror how your Ad Server works
Unlimited targeting variables
Considers any combination you use in your Ad Server: geo, keywords, key-values, cookies, segments, etc.
Complex Forecast Scenarios
Forecasts the most complex frequency-capping scenarios with multiple restrictions set at campaign, booking, banner or any other level in your Ad Server
API integration
Seamless integration with your and third-party platforms via APIs
Cloud or on premises
You choose how processing is made: deploy it in your own environment or leave the hosting up to us
Need more information about the ShiftForward Ad Forecaster?
Want to book a demo?